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Natural Awakenings Atlanta

Béla Wellness Drink Reaches Coast to Coast

(Photo: Sara Hanna Photography)

Béla, an herb-infused wellness drink inspired by holistic principles of Ayurveda, has achieved national distribution—now available in retail outlets from Atlanta to San Jose, California—in just over a year since its initial launch in Atlanta in the spring of 2018.

The company’s first blend, Béla Harmony, was introduced in two flavors, Elegant Tropical and Plain Unsweetened. Since that time, Béla grew rapidly to reach over 50 retail locations in and around Atlanta, and it has been expanding nationwide since April 2019.

 “Béla was born out of a personal need for healthy hydration to complement my wife’s health and fitness needs,” says Béla founder and CEO Atul Agarwal. “I created herbal infusions at home to complement and support her goals.”

Life Time Fitness, the beverage company’s first and largest retail partner, offers Béla products in more than 135 locations in Atlanta and nationwide. Béla’s total national distribution has climbed to about 180 retail partner locations, including Atlanta’s Bring it Om Power Yoga and Lift Yoga studios.

The beverage combines turmeric, tulsi, ginger and other herbs with minerals and vitamins into sugar-free, zero-calorie blends that work to support immunity, promote calming, and improve optimal hydration, according to the company’s press release. The Béla brand is owned by Althea Brands, which was founded and is headquartered in Atlanta, GA.

For more information, visit DrinkBela.com or email [email protected] for wholesaling opportunities.

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