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Natural Awakenings Atlanta

Alive! Expo Returns This Spring

Apr 01, 2022 06:00AM ● By Staff
Alive! Expo, Atlanta’s largest consumer trade show for natural health and green products and services, returns to the Cobb Galleria May 14 and 15. This is the show’s 17th appearance; due to the pandemic, there was no show in 2020. 

“It’s been an extremely difficult business environment,” says Alive! Expo founder and CEO Patrycja Towns. “The pandemic almost killed us, and it has killed probably some 70 percent of the vendors that were lined up for our April 2020 show.” 

Towns explained that most exhibitors are mom-and-pop type businesses just like Alive! Expo. Her most recent show was in September 2021, and it was especially challenging, says Towns, because it occurred at the height of the Delta variant. 

“Over the last several years, attendance has been between 5,000 and 6,000 people,” says Towns. “But last September saw our lowest attendance at 1,300.” 

Why did Towns decide to come back and try again?

“I’ve been in the natural products business for 25 years, and I think it’s very important for people to learn about and understand the differences between natural and organic products versus mass-market products,” says Towns. She had given serious thought to the idea of closing down, having had to dip into personal savings to help the business survive. “I thought about expanding to overall health and wellness, but that would have allowed pharmaceutical and drug companies.”

Ticket prices are $10 for general admission and $25 for VIP admission; the latter comes with a special collection of promotional items offered by attending vendors. Readers of Natural Awakenings can request a free ticket in exchange for being placed on the magazine’s email list. 

Disclosure: Natural Awakenings Atlanta is a sponsor of Alive! Expo. For more information, visit AliveExpo.com.
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