Natural Awakenings Publishing Corporation Acquired by KnowWEwellFeb 01, 2023 06:00AM ● By Staff
The Natural Awakenings Publishing Corporation (NAPC), founded in 1994 in Naples, Florida, by Sharon Bruckman, has been acquired by KnowWEwell as of December 1, 2022.
NAPC is a magazine franchising group with just under 50 independently owned franchises. Disclosure: Awakenings Atlanta, Inc., the company that owns and publishes this magazine, is one of those franchises.
A company that provides holistic health content and develops virtual communities around that content, KnowWEwell was founded in 2017 by Kimberly Whittle, who is now CEO of NAPC. Bruckman remains a Natural Awakenings publisher with her Naples franchise.
“This is a transformational moment for both companies,” says Whittle. “Readers and consumers looking for trusted knowledge and education related to whole health, sustainable green living and community connections locally and globally will surely benefit from this collaboration.”
Whittle says that NAPC will continue as a franchisor with independent franchisees focusing on “local businesses and producing hyperlocal news reporting and feature stories about people and events in their hometowns.” A story released by KnowWEwell highlighted the original NAPC mission statement: “to inspire and empower people to awaken to their highest potential, so together we can create a world that works for all living things.”
Atlanta publisher Paul Chen echoes the sentiment of the mission statement. “The mission of helping awaken people to their highest potential is exactly why I bought the Atlanta franchise,” he says. “I can’t think of a higher calling for human beings than to help their fellow humans become self-realized.”